inspiration
INSPIRED BY THE PRINCIPLES OF MODERN INDUSTRIAL DESIGN AND CONCRETE MINIMALISM, LE MONSIEUR'S VISUAL IDENTITY REVOLVES AROUND MINIMALISM, MODERNISM AND SOPHISTICATION ACHIEVED THROUGH AN ARTFUL BLEND OF DIVERSE MATERIALS. THE STURDY ESSENCE OF CONCRETE SEAMLESSLY INTERTWINES WITH THE REFINED TOUCH OF FABRICS, CRAFTING A BESPOKE HARMONY THAT DISTINCTLY DEFINES THE BRAND.
Colors
INFUSED WITH AN ELEMENT OF UNPREDICTABILITY AND BOLDNESS, LE MONSIEUR CONSISTENTLY EMBRACES A DEFINING COLOR FOR EACH NEW COLLECITON. FROM THE CAPTIVATING AQUA GREEN OF 2021 TO THE ALLURING PETROL BLUE, GOING THROUGH VIBRANT ORANGE, CHANGING VISIONS WITH A VIVID BURGUNDY TO THE FINAL ROYAL BLUE IN 2024. AS A FOUNDATION THE BRAND SKILLFULLY INCORPORATES NEUTRAL TONES LIKE BLACK, WHITE, ECRU AND LIGHT GRAY INTO ITS PALETTE.
silhouette
TAILORED FOR A DISCERNING YOUNGER AUDIENCE THAT APPRECIATES THE SYNERGY OF TRENDS AND QUALITY, THE BRAND'S IDENTITY IS CENTERED AROUND THE CONCEPT OF 'OVERSIZED' AND ITS UNIQUE SUBTLETIES. A DISTINCT EMPHASIS ON STREETWEAR IS EVIDENT, ALIGNING SEAMLESSLY WITH THE ENDURING URBAN TREND THAT HAS PERMEATED THE FASHION LANDSCAPEFOR THE PAST TWO DECADES.